How To Build E-Commerce Brand? Ft. Viswanathan, Founder of Enchipsu

It was amazing podcast session about Viswanathan Anand's journey in building Enchipsu, a D2C food brand delivering authentic Nagercoil banana chips. He shared his experiences and learning's from his journey of building his brand for the last 5 years.

Spotify: https://open.spotify.com/episode/47AhD3ro54ggwHPIXbHrJE?si=TSxiK1oBSAqfou3H2BgZ7A&app_destination=copy-link

Enchipsu ⤵︎
Website: https://enchipsu.com/
Instagram: https://www.instagram.com/enchipsu/
Facebook: https://www.facebook.com/enchipsu

Viswanathan ⤵︎
Instagram: https://www.instagram.com/vvish__/

Host Sriram selvan Handles ⤵︎
LinkedIn: https://www.linkedin.com/in/sriram-selvan-519698226/
Instagram: https://www.instagram.com/_sriramselvan/
Twitter: https://twitter.com/sriramselvank
Email: sriramselvank@gmail.com

0:00 Coming Up
0:43 What is D2C?

2:49 About Enchipsu
7:58 Initial Investments
12:15 Website/Shopify
16:53 Earn credibility & Branding
22:32 Difficulty faced by customers

27:47 Finding target audience
31:48 Offline activities
34:15 Customer support
37:34 Handling tough time

42:21 Happy Customer to remember
45:12 Handling Angry customer
18:42 First Order
50:43 Delivery the real problem

55:52 About team
57:13 Innovation & Packaging
1:00:59 Scaling to Offline

1:03:19 What make you to do it?!
1:09:19 I'm here to create!
1:12:30 Having multiple interest

1:12:14 Question from previous Guest
1:13:51 Windup

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