How to Access the Chinese E-Commerce Market

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The Covid-19 crisis has sent businesses around the world scrambling to find new ways to reach their customers. This has been no less true in China where the pandemic has accelerated the adoption of e-commerce as a primary market place for every form of fast-moving urban consumer product. With over 855 million digital consumers, China has become the largest and most lucrative e-commerce market in the world.

Partnering with the Sacramento MBDA Export Center, the Bay Area Council led a webinar to provide insights into the rapidly growing Chinese e-commerce market and help California exporters learn how to get established on China's largest e-commerce platform – Tmall. This webinar will help you understand Chinese consumers, their appetite for California goods, and will illuminate the basics of how to sell your products on Tmall. For more information, please contact Director of Business Development Alex Foard at afoard@bayareacouncil.org.