How TikTok shop is changing e-commerce

Tik Tok Shop did 100 million over Black Friday. The game has changed. If people aren't really seeing where this is going is TikTok is capturing the consumer's attention if it doesn't get banned. I just posted a few videos on that if you want to see it, but end of the day, it's reducing friction for the consumer. They see a piece of content they can click and buy right in the shop. TikTok gets a percentage of the revenue. It's better for the creators. In fact, they're trying to go direct to consumers. So you don't have to go to Amazon or your own website. You can just have a TikTok shop and sell directly through there. The Chinese version of TikTok, I think it's called Douyin. I might be saying that wrong. Did 500 million in direct sales through their own shop. So this is going to be the future as you're reducing friction for the consumer and really you're playing this is like the holy grail of advertising, right? People are watching the show. Right? And then you can click and buy things. You're seeing that even Amazon playing in long-form content where they're running commercials. You can click the buy right in Amazon attention directly to the consumer. Right. This is the sweet spot. So you should be trying to master going live, TikTok shop and testing those things for the future of your business.

My name is Kip "Kidd" Russell a creator with over 900,000 social media followers. I'm launching my new YouTube channel to help share my knowledge of 1. Social Media Marketing Industry 2. Creator monetization strategies 3. Music and other avenues to use social and more.

I hope to inspire millions to live their dream and give you the tools you need to grow your side hustles into money-making machines.

To follow Kip "Kidd" Russell, please check out his social networks:
Facebook: https://www.facebook.com/kiddrussellmusic
Instagram: https://www.instagram.com/kiddrussell​
Snapchat @kiddrussell
Twitter: https://www.twitter.com/kiddrussell​
Tiktok: https://www.tiktok.com/@kiddrussell
Vevo: https://www.youtube.com/user/KiddRussellVEVO
YouTube Music: https://www.youtube.com/c/kiddrussellmusic
Linkedin: linkedin.com/in/kiddrussell

#tiktok #tiktokshop #socialselling