How This SaaS Founder Used LinkedIn to Double ARR to $2.8m in 2024

Stuart Chaney is the founder and CEO of Rivo, a retention platform built for shopify. Rivo converts one-time buyers into repeat customers.

Since 2016, he generated over $22,000,000 in revenue from the Shopify App Store, with zero funding, and a sales & marketing spend of under 3%.

We talk about how he used LinkedIn to double his ARR to 2.8m in 2024, with specific insights around:

- Transitioning from Shopify to LinkedIn Visibility
- The Strategy Behind LinkedIn Posts
- Understanding LinkedIn Algorithms and Posting Strategies
- The Impact of Transparency on Growth and Competition
- Navigating the Challenges of Sharing the Secret Sauce
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Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connec with Stuart:
LinkedIn: https://www.linkedin.com/in/stu-chaney/
Website: https://www.rivo.io/

Connect with me:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/

Chapters
00:00 Introduction to Revo and Stuart Cheney
02:48 Transitioning from Shopify to LinkedIn Visibility
06:07 Building in Public: The Strategy Behind LinkedIn Posts
08:49 Leveraging X for E-commerce Engagement
12:07 Understanding LinkedIn Algorithms and Posting Strategies
15:13 The Impact of Transparency on Growth and Competition
18:06 Navigating the Challenges of Sharing the Secret Sauce
20:55 Final Thoughts and Future Directions


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