How this B2B Founder Generated 1.6M Views and $1M+ ARR from LinkedIn in 2024 for his Ecom SaaS

Ben Sharf is the co-founder and co-CEO of Platter, a profitability toolkit designed for Shopify brands.
Before founding Platter, Ben worked at GoPuff, where he gained deep insights into e-commerce operations.

In this episode, Ben shares his transition into entrepreneurship, the power of founder-led marketing, and the lessons he’s learned from consistently creating content online.
He talks about how podcasts have become an unexpected growth lever, why authenticity is key in content creation, and how simplifying complex ideas can drive engagement.

### *Topics that we are covering in this episode:*
- Ben’s journey from GoPuff to launching Platter
- Lessons from a year of consistent LinkedIn content
- The power of authenticity in founder-led marketing
- How podcasts help build relationships and business opportunities
- Overcoming insecurities in content creation
- The role of content in hiring and investment opportunities
- Why simplifying complex ideas makes content more engaging

### *Perfect for:*
- Founders and operators in e-commerce and SaaS
- Entrepreneurs looking to build a personal brand through content
- Business leaders exploring podcasting as a marketing tool
- Startup founders navigating early-stage marketing and growth

Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!

### *Connect with Ben:*
- *LinkedIn:* https://www.linkedin.com/in/ben-sharf-b554a5b3/
- *Platter:* https://www.platter.com/

### *Connect with me:*
- *LinkedIn:* https://www.linkedin.com/in/finnthormeier/
- *Website:* https://www.project33.io/
- *Podcast:* https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

### *Chapters*

*00:00* Introduction and Background
*08:51* Insights from a Year of Content Creation
*14:26* The Role of Podcasting in Founder Marketing
*19:45* The Role of Content in Business Growth
*26:47* The Power of Simplifying Complex Ideas
*33:09* Navigating the Pressure of Content Creation

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