How Singapore Airlines transformed inflight retail into a thriving E-commerce operation

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Watch Kians Keynote from this years Terrapinn's Aviation Festival (September 23rd, 2020)

COVID-19 with all its implications poses a severe challenge for the aviation industry as the situation has a huge impact on ancilliary revenues. At the same time, COVID-19 has only accelerated a development that had already started before, e.g. the switch from impulse purchase to planned purchase. In this webinar, Kian Gould shows how Singapore Airlines managed to transform its challenged retail situation into a thriving e-commerce business.

More information on https://www.omnevo.net/industries/airline.html
Connect with Kian on Linkedin: https://www.linkedin.com/in/kian-t-gould-5058043/