How Nike Ran Into Trouble

Nike is now worth $100 billion less than it was during the last Summer Olympic Games.The brand’s decision during the pandemic to cut ties with brick-and-mortar retailers in favor of its own stores and website played a part in its decline in value, but so did the rise of competitors like ON, Asics and Hoka. It’s one of the reasons that this year’s Paris Games are exceptionally important for the world’s largest sportswear retailer.

00:00 Introduction
1:07 Nike’s success
1:47 Cutting ties with wholesalers
3:24 Rivals take the stage
4:18 Sluggish innovation
5:32 Nike’s plan to save itself

#Nike #Business #News
--------
Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_confirmation=1

Get unlimited access to Bloomberg.com for $1.99/month for the first 3 months: https://www.bloomberg.com/subscriptions?in_source=YoutubeOriginals

Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.

Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.

Visit our partner channel Bloomberg Quicktake for global news and insight in an instant.