How Newton Baby is Changing the Newborn Marketplace

Today we hear from Aaron Zagha, Chief Marketing Officer of Newton Baby. He discusses the challenges of marketing premium crib mattresses to a customer base that is accustomed to the traditional run-of-the-mill crib mattresses. We learn how, with a combination of social media, influencer marketing, and automated email campaigns, Newton Baby is successfully able to tell their story, as well as retain customers in a market that is naturally self-limiting.

Main Discussion Points:
** The customer retention challenge. Newton Baby’s customer base naturally outgrows the product—even if they do, the product is of such high quality that it would be handed down. How did they approach this natural lack of repeat customers?

** Aaron speaks about the challenge of scaling up on paid channels—and even breaks down how they approach new channels like Tik Tok to reach customers where they are.

** Making sure that the social ads are in the right ‘voice.’ Aaron prefers that the younger members of his team take care of social content because they are more familiar with the tone that most resonates. This leads to Aaron’s lessons learned on being a leader, including his insights on hiring for ecommerce positions, and the kind of attitudes and personalities that best suit our industry.

** The importance of analytics and reports. Aaron thrives on deep analytics of the performance of his marketing efforts, appreciating especially how it helps to inform the creative side with effective content that is differentiated. These aspects are often seen as antithetical, but Aaron believes that they are far more intertwined than people think.

** Advice for expansion. Aaron discusses his experiences as an advisor to ecommerce startups, why he believes there is no ‘one-size-fits-all’ solution to ecommerce marketing and a more industry/niche-specific approach is essential. He also shares his tips for marketing knowledge resources, including books, podcasts, and vendor email newsletters.

** Listen to the full story on the Cart Insiders Podcast on Apple Podcasts, Spotify, Google Podcast, Stitcher, or wherever you listen to podcasts.

Listen to the full story on the Cart Insiders Podcast on Apple Podcasts, Spotify, Google Podcast, Stitcher, or wherever you listen to podcasts.


Contact Newton Baby:
https://www.newtonbaby.com/

Aaron Zagha:
LinkedIn: https://www.linkedin.com/in/aaronzagha/

Social:
Facebook: https://www.facebook.com/newtonlivinginc
Instagram: https://www.instagram.com/newtonliving
YouTube: https://www.youtube.com/channel/UC3M1NlgbfzH1Fa46lbWCQjg/featured

Contact Greg:
Email: Podcast@Omnisend.com
Twitter: http://www.twitter.com/whatsgregdoing

Contact Omnisend:
http://www.Omnisend.com
LinkedIn: http://www.linkedin.com/company/omnisend
Twitter: http://twitter.com/omnisend
Instagram: http://www.instagram.com/omnisend