How Much to Spend on Paid Media in Ecommerce

Title: How Much Should You Spend on Paid Media? | The E Hustle by Paul Waddy

Description:
In this episode of The E Hustle by Paul Waddy, Paul tackles one of the most debated topics in eCommerce: how much should you spend on paid media? Spoiler: there’s no one-size-fits-all answer. Paul walks you through his bottom-up approach to determining ad spend, focusing on profitability and what you want to achieve from your business.

Key Topics Covered:

Why a “one-size-fits-all” percentage for ad spend doesn’t work
The importance of setting net profit goals and working backwards
The 50-30-20 rule: gross profit, operating expenses, and net profit
How to avoid over-reliance on ads and focus on brand strength
Real-world examples from brands spending as little as 5% on ads while maintaining high profitability
If you’ve ever wondered how to balance ad spend, profitability, and growth, this episode is packed with actionable insights! ????

???? Follow Paul on Instagram for daily eCommerce tips: @paulwaddyecommerce
???? Learn more and access resources at Paul’s website: LearnEcommerce.com

Listen to this episode on your favorite platform:

???? Apple Podcasts - https://podcasts.apple.com/au/podcast/the-e-hustle/id1770497959
???? Spotify - https://open.spotify.com/show/2OcuZDgcFx1KVTpIMvSToG

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