How Japan's Pop Culture Conquered the World | Hobby Insider

Join Scott for a very special conversation with Japan's pop culture uber-geek and author Matt Alt as they discuss his work with Bandai, and talk Gundam and other giant robots, Pokemon, anime in general, how Japanese toys saved the country after WWII, and of course Matt's just-published new book Pure Invention which explains how all this fun stuff "conquered the world!"

Skip to:
0:00 Introduction
1:57 Who is Matt Alt?
7:16 Matt's Bandai Gig
10:32 Gunpla the Old Way
13:30 Vintage Toys & Macross Valkyries
16:15 What is Pure Invention?
20:55 The Appeal of Japanese Culture
24:28 Nerd Media as "High Art"
29:10 Researching the Book
31:25 Karaoke
35:10 Japanese Culture Under One Umbrella
36:32 Japan vs China vs Korea
38:24 The Walkman as the iPhone Prototype?!
39:38 The First Hyper-Ageing Society
42:40 Toys for Adults
44:25 Pokemon Go
46:05 Win a Signed Copy!

Check out the post for this episode, and more at the blog!:
https://hobbylink.tv/hobby-insider-how-japans-pop-culture-conquered-the-world/

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ABOUT HOBBYLINK JAPAN
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HobbyLink Japan Ltd. is an internet retail business based in Sano, Tochigi Prefecture, Japan. Founded in 1997, the company started out offering Japanese model kits to international customers out of a small apartment in Tokyo, Japan. Today, HobbyLink Japan Ltd. operates a custom-built office and state-of-the-art warehouse in scenic Sano, Tochigi Prefecture, Japan, and offers over 120,000 hobby products including anime & action figures, model kits, Gundam products, hobby publications, and other collectibles at domestic prices, shipping to over 220 countries worldwide. In addition to retail sales (B2C), the company provides wholesale (B2B), third-party logistics and e-commerce services (3PL/3PEC). With a culturally diverse team of over 70 Japanese and international employees, HobbyLink Japan Ltd. was awarded the ‘Platinum Trusted Service Award’ for ‘Outstanding Customer Service’ in 2020 by Feefo. Learn more at https://hlj.com/corporate-profile.
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