How does language affect e-commerce?

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9 out of 10 people will ignore your product if it's not in their native language. Project Underwear, Nimdzi's market study on how language affects online buyer behavior, is out and reveals a number of surprising key findings about localization. Here is the report’s lead researcher and Managing Editor at Nimdzi Insights, Gabriel Karandysovsky, sharing more insight.

A preview of the study is publicly available here:
https://www.nimdzi.com/project-underwear-a-study-of-online-buyer-behavior-and-how-language-affects-user-choice/