How did Nykaa BEAT Amazon & Flipkart in e-Commerce at their own Game ? : Business case study

Nykaa is an Indian e-commerce company, founded by Falguni Nayar in 2012 and headquartered in Mumbai. It sells beauty, wellness and fashion products across websites, mobile apps and 76 offline stores. In 2020, it became the first Indian unicorn startup headed by a woman.

Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Meta, and Microsoft.

Flipkart is an Indian e-commerce company, headquartered in Bangalore, Karnataka, India, and incorporated in Singapore as a private limited company. The company initially focused on online book sales before expanding into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products.
In August 2018, U.S.-based retail chain Walmart acquired a 77% controlling stake in Flipkart for US$16 billion, valuing Flipkart at around $20 billion.

Disclaimer: This video has been made with certain assumptions and information available on public domain which may or may not be verified to be accurate. All this information is only meant for educational purposes and is not meant to be taken as any sort of investment advice under any circumstances. Do your own research before coming to any conclusion or perception.

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