HOW DID HE MAKE 1 BILLION DOLLARS?! - Secrets of Gymshark (Ecommerce Review)

Heard of Gymshark?

Created by @Ben Francis and Lewis Morgan,@Gymshark is a billion-dollar gym clothing brand that has rewritten the eCommerce rule book.

In this episode I am covering the following topics.

00:00 - Intro
00:36 - History of Gymshark
05:40 - Negative cash conversion cycle
08:12 - Web site review
12:22 - Mobile site review
15:20 - A missed opportunity?
17:22 - Collections page
19:24 - Checkout page
20:28 - Product page
23:54 - Speed test
25:40 - A word about on-site reviews
27:00 - Email flows
30:28 - Order confirmation email
32:28 - Timing your emails and email frequency
34:02 - Consistency
35:58 - Review email
36:36 - A look at Gymshark digital marketing
45:42 - Organic strategy
47:00 - Product Selection
48:38 - Product review

Hope you enjoy it! Please ask any questions you may have in the comments section, I'll try to respond as much as I can.

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