How Concession King was able to modernize a legacy candy and food business with Alibaba.com

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50 years ago, Adam Greenberg's grandfather shipped high-end gourmet chocolate globally but couldn't expand the business and shut it down in the early 80s. Fast-forward to the year 2020, when Adam was able to revive his grandfather's company with a new vision to bring concession items into gas stations and grocery stores.

With Alibaba.com's US platform, Adam and his business partner built a storefront and engaged with other US and global B2B businesses looking for candy and other food items. Using the RFQ platform, Adam can search for buyers around the globe looking for products such as Hershey's candy and make a new sales lead connection.

"We try to qualify our customers within a 24-hour period [on Alibaba.com]. That's one of the largest benefits we've seen is that conversion speed to market of new customer acquisition. "
- Adam Greenberg, President of Concession King


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