How Castore Dominate the Premier League

In this episode, we dive into the incredible story of how Tom and Phil Beahon, two brothers from Liverpool, built a billion-dollar sportswear company, Castore, from their parents' kitchen table.

Faced with the disappointments of failed football and cricket careers, they pivoted to a relentless pursuit in the sportswear industry.

This in-depth discussion reveals their humble beginnings, significant partnerships including signing Andy Murray, expanding to partner with elite teams across various sports, and their unique strategies in the highly competitive market.

Recorded live at the Oval Cricket Ground, Tom shares his journey of hard work, innovation, and relentless passion that drove him to compete with giants like Nike and Adidas.

00:00 Intro
02:52 Tom's Journey in Spain
07:01 The Birth of Castore
11:29 Recruiting the First Team
14:17 The Importance of Tenacity
23:09 The Andy Murray Deal
30:14 Global Ambitions and Cultural Differences
36:22 Navigating Press and Entrepreneurial Culture
38:22 Challenges for the Incoming Government
42:15 The Evolution of Sport and Business
45:24 Strategic Partnerships in Sports
51:00 E-commerce and Digital Strategy
01:02:28 Future of Sports and Emerging Opportunities
01:04:25 Final Thoughts and Reflections

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Credits:
Host / Exec Producer: Jimmy McLoughlin OBE
Producer: Sunny Winter