How Brands Can Use E-Commerce to Create Lasting Customer Relationships | #BoFLIVE

The current growth in e-commerce may not last as long in fashion as thought. So, what are the most effective tactics for e-commerce businesses to adopt to capitalise on pandemic related customer acquisition opportunities and build customer relationships that last?

Emma Grede, Founder & Chief Executive, Good American; Lynda Berkowitz, Chief Executive, Ilia; Shimona Mehta, Head of EMEA, Shopify Plus in conversation with Robin Mellery-Pratt.

This BoF LIVE event is brought to you in partnership with Shopify Plus — Shopify’s enterprise commerce platform, empowering the world’s leading fashion and apparel brands.

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Look out for more #BoFLIVE events coming soon, bringing you the insight and intelligence you need to navigate these unprecedented times.

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ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com