How Black-Owned Business Afrodrops Is Transforming Online HairCare For Black People

LISTEN:
Apple Podcasts: https://podcasts.apple.com/gb/podcast/re-platform-replatforming-podcast/id1488091548
Spotify: https://open.spotify.com/show/25sR2mHAFdsVmrZoHMibzZ

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EPISODE SUMMARY:
What we cover:
1. The importance of black-owned ecommerce businesses
2. What diversity means for brands
3. How to launch lean and grow a new ecommerce business from the ground-up
...and so much more.

There's a lot of talk about diversity in business and a need to better understand different customer groups. Large brands like L’Oreal have championed diversity as a key strategic pillar but historically many businesses have been slow, or simply disinterested, in providing products suited to people of colour. There are many potential reasons, from lack of representation at Board level creating a blinkered strategic vision, to a lack of cultural understanding or sensitivity. What's clear is that lots of businesses are missing out on a significant revenue opportunity because of this colour blindness.

In this ecommerce podcast, we talk to the founder of a black-owned business that provides haircare products to black people. We look at the importance of customer understanding and trust, and then explore the challenges of launching your own ecommerce business.

Tune in to learn more about what Fast is, how it works and what benefits it offers customers and ecommerce businesses.

Any questions, please let us know via Twitter or using the form on our website https://replatform.fm