How Amazon Is Fighting Rakuten For E-Commerce In Japan

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Amazon is involved in around half of all e-commerce transactions in the United States, but in Japan it faces competition from Rakuten. The Japanese e-commerce giant has a loyalty program and a suite of products including its own credit card, online bank and streaming services. In recent years, Amazon’s superior logistics capabilities and focus on price have allowed the company to capture greater market share. Watch this video to learn how the two e-commerce giants are borrowing the most successful parts of each other’s models as they look to the future.

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How Amazon Is Fighting Rakuten For E-Commerce In Japan