Helium 10 Buzz - Etsy's Continued Growth, Exclusive Walmart+ Sales Event, and More!

We're back with the 15th episode of the Helium 10 Weekly Buzz with Helium 10's Brand Evangelist Lailama Hasan!

Every week, we go live at 10 am PST to get you familiar with breaking news in the Amazon and E-commerce space, interview someone you need to hear from, and provide a training tip for the week.

In this episode, we talked about:
1:00 - Walmart has announced their ongoing 3-week long sales event that is accessible to Walmart+ members only! The event has Black Friday-like deals on a wide variety of products, like bikes and Sony Playstation 5 consoles, with highly discounted prices, aimed at incentivizing the Walmart+ program.
https://www.cnbc.com/2022/02/24/walmart-kicks-off-exclusive-sales-event-for-walmart-members.html
2:24 - Etsy plans to increase transaction fees from 5% to 6.5% in order to reinvest it into the Etsy community and bring about more resources that Etsy sellers can utilize to their advantage. They also plan to introduce a seller app with improved tools to help sellers manage their business while on the go.
https://www.etsy.com/ca/seller-handbook/article/our-continuing-investment-in-etsys/1074014040185
4:06 - News for brand registered Canada Amazon sellers as they now have access to A+ Content Brand Story features as well as the Manage Your Experiments tool.
https://sellercentral.amazon.ca/gp/headlines.html?ref=nswg_scgw_GMVNME83HPVEFB2Q_en_CA_2[…]municationDeliveryId=e40eb4bb-f7ce-4319-9d72-4c7cd231db18
https://sellercentral.amazon.ca/gp/headlines.html?ref=nswg_scgw_GUWUXH5EQJKCPBBW_en_CA_1[…]municationDeliveryId=dfcceb24-5075-45e3-b20c-3b57fc1a4f2a

We also go on to interview one of our other Brand Evangelists here at Helium 10, Adriana Rangel! She speaks to us about the Latin Amazon community, her new Spanish version of the Serious Sellers Podcast, and gives us some high level tips on how to get started on Amazon.
Helium 10's Chief Brand Evangelist, Bradley Sutton, closes out the episode by getting into the advanced rank filters to find the top keywords for a product within Cerebro! This strategy allows for users to be able to get an idea of what keywords are driving the majority of your competitors' sales as well as provide users with information of what keywords would be best for them if they are also launching a similar product!

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