Helium 10 Buzz 7/7/22 - Prime Day Influencers. PPC Naming Strategy. Product Targeting Ads.

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.

Amazon is leaning heavily on influencers to help usher in a successful Prime Day. Creators will play a key role in raising awareness for Prime Day this year as they have in years past by featuring select Amazon products and deals to their audiences.
https://www.modernretail.co/platforms/amazon-is-leaning-on-influencers-to-help-boost-prime-day-sales/

Manage Your Experiments is now available on Amazon Canada. Manage Your Experiments lets you run A/B tests (also known as split tests) on the A+ content on your brand’s listings. Experiments allow you compare two versions of content against each other so you can see what performs better.
Carrie shares a clip from Freedom Ticket with Amazon PPC expert Mina Elias to talk about how to properly name your PPC campaigns to keep them organized to find and track them easily.
Bradley closes out the episode with the Pro Training tip How to use Helium 10's Black Box to analyze Frequently Bought Together on Amazon and go over its other use cases.

In this episode of the Weekly Buzz, Bradley talks about:
01:15 - Prime Day Influencers
03:15 - Manage Your Experiments For Amazon Canada
03:45 - Use Helium 10's Audience Tool Powered By PickFu
04:40 - Freedom Ticket Tip Of The Week: PPC Campaign Nomenclature
09:40 - Pro Training Tip Of The Week: Frequently Bought Together
15:35 - Get Discounts And Freebies By Registering To The Sell And Scale Summit

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Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

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