Head of Tmall Luxury Division on Chinese Luxury Consumers' Shopping Habits

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High-end e-commerce hub Tmall Luxury Pavilion is home to more than 200 luxury brands as well as over 300 million consumers.These figures did not drop during the pandemic; in fact, more consumers than ever are investing in upmarket goods and soon, they will have even more selection.
In honor of this year's 6.18 Mid-Year Shopping Festival, brands including LVMH, Kering, Chanel, Hermès and Richemont are launching thousands of new products to attract Chinese luxury lovers.
What is driving growth in this sector? In this video, Janet Wang, Head of Tmall Luxury Division, shares insights into two main Chinese luxury consumer profiles and how brands are working to build customer loyalty with them.

#luxury #TmallLP #Alibaba #ChineseConsumers