Hashtags Are A Thing On Facebook - Digital Coffee 3rd July 2020

https://www.spiderworking.com/facebooklive

00:00 Start
00:47 Why are big companies boycotting FB ads?
* Campaign says Facebook has enabled hate speech “which incites violence against protesters fighting for racial justice”
* Boycotters include Unilever, Coca Cola, Verizon, and Levi's
* Zuckerberg has responded by saying he will add labels to politicians content that breaks the rules.
https://www.socialmediatoday.com/news/more-brands-join-facebook-ad-boycott-as-stophateforprofit-campaign-looks/580750/

04:14 New Facebook Shopping Ad Audiences
* Set up audiences of people who visited your FB/Insta shop
* People who added products to cart
* People who purchased
* Use this for retargeting, repeat purchasing and lookalike audiences
https://twitter.com/MattNavarra/status/1278262054491762688

08:35 LinkedIn shows us who follows our page
* Follower analytics shows when you got or lost followers
* Where are followers from, industry, seniority etc
* Benchmark against other companies for followers and engagement rate
https://twitter.com/MattNavarra/status/1278253474342408192/photo/3

11:12 Google Live Messages Are Rolled Out To More Businesses
* Previously only available in some regions and to some businesses
* Uses Google My Business
* Smart replies
* Product catalogues
* Welcome messages
* Integrates with customer service tools
https://www.blog.google/products/maps/now-sending-business-messages-google-maps-and-search/

13:39 Free Google product listings in search
* US only
* Free product listings in search
* Earlier gave free product listings in shopping tab
* Will appear in product knowledge box for a product
* Shows their commitment to e-commerce and cultivating new customers in that space
https://www.blog.google/products/maps/now-sending-business-messages-google-maps-and-search/

15: 59 Snapchat Gucci AR try on campaign
* Find the lens and try on shoes using Snapchat
* Shop directly from the lens
* This has massive potential but is it only for big brands?
* More important now people are more likely to shop online
https://www.socialmediatoday.com/news/snapchat-launches-new-shoppable-ar-try-on-campaign-with-gucci-shoes/580762/


17:51 Facebook hashtags will be a thing
* Mari Smith says hashtags are becoming a thing on Facebook
* Ass tags to your posts
* Go back and add tags to older posts
* Facebook want us to use them now
https://www.facebook.com/groups/marismithleaders