Hacks to Increase Your B2B E-Commerce Sales | Grow B2B E-Commerce Business #b2b #b2becommerce #sales

E-Commerce Healthometer - https://mindamend.net/tools/ecommerce-healthometer/

What are some growth hacks and leading trends for B2B eCommerce?
Did you know that: The global B2B E-Commerce market is valued at 6 times that of the B2C eCommerce market
Statista suggests that the North American B2B e-commerce market will surpass $4,600 billion by 2025
A study from Mckinsey & Company shows that about 18% of B2Bs’ revenue is coming directly from eCommerce
B2B e-commerce is no longer limited to having just a website and doing digital marketing to promote it
To know how to level up the B2B E-commerce business, let's have a look at a few hacks & upcoming trends
“05 hacks to increase your B2B E-commerce Sales”

Hack 01: Do B2B business with B2C techniques
B2C eCommerce has set extremely high standards for customer experience while shopping from the website
The look and feel of the website, ease of use, quick checkout options, quick delivery, and amazing customer service is generally what we expect when we buy from any B2C website
Now imagine having a similar customer experience from a B2B e-commerce company?
Yes! Go ahead and replicate some great customer experience techniques from B2C Brands.

Hack 02: Enhance your catalog & search functionality
If you have numerous SKUs in your catalog, then your biggest challenge is to showcase your catalog in the easiest and most efficient way,
Example: https://www.grainger.com/
They have 1.5 million+ products listed on their website.
They have grouped them into parent and child SKUs to make it easy for the user to reach the product they are looking for
At the 1st level, they have all the Product Groups
At 2nd level, they have the categories mapped
At the 3rd level, they have the sub-categories mapped
At 4th level they have all the SKUs mapped with the sub-categories
On this page, you can easily navigate 100s of prodproductsuct and click the desired products for more details.

This is how Grainger has made their navigation easy in spite of having listed 1.5 million+ products on their website
This is a lot of work, but a 01-time effort to ease your website navigation

Hack 03,
Omnichannel Experience
B2B E-commerce companies are trying to shift their traditional buyers, online.
Initially, they would face resistance from most buyers, but once they find ease, after initiating their first transaction, it's all about enhancing their experience each time.

B2B e-commerce is not just limited to a website for sales, but also adopting other ways like:
WhatsApp chatbots for repeat buying orders from customers
Giving a subscription model to get automated email reminders to place orders at regular intervals
Customers can chat live with dedicated sales reps and resolve queries in real-time related to their purchases.
Sales representatives are equipped with mobile app. with real-time data of the customer to give prompt responses and personalized experience
A chatbot is activated on a website to ensure every visitor gets attended to and any critical queries are transferred to a live chat agent.

Hack 04:
Personalization
B2B e-commerce companies offer personalized self-service portals as per the pricing and delivery terms agreed with the customer
Customers can raise repeat orders easily with the discounted or special price offered to them.
This facilitates the ordering cycles, fast order processing & improves customer convenience.
Convenience with personalization shall ensure your customers shall keep coming back to you until you become their first preference to buy from!

Hack 05: Sales Automation
Automate document handling, agreements, and checkout processes for every customer.
With B2B eCommerce automation, you can sync data via APIs between your ERP, WMS, CRM, and PIM systems
This shall enhance automation and reduce human dependency
There are many B2B SaaS software available that can help you automate by not spending a fortune. AppSumo, Zoho, and Freshdesk are a few names that can help you automate your B2B e-commerce business without a hole in your pockets.

Conclusion
These hacks also help to build trust and credibility in your company, making you the first choice to purchase from and motivating them to keep coming back for repeat orders.

Thank you!
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___MUSIC USED___
Alec Koff - @YouTubeMusicLibrary

Time:
0:00 - Intro
0:47 - Hack 1
1:16 - Hack 2
2:20 - Hack 3
3:14 - Hack 4
3:42 - Hack 5