Gyan on eCommerce(Ep. 8) : Category Listing

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The new intern, Shalari, at BlueHorse Software, doesn't think category listing is necessary for an eCommerce site. But Trisha explains its importance to her:
A poorly organized category listing can indeed lead to increased cart abandonment in eCommerce. When customers struggle to find the products they want due to confusing or illogical category structures, they may become frustrated and leave the site without completing their purchases.

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