Google Ads Bid Strategy Explained

Google Ads offers several bid strategies that are tailored to different types of campaigns. It depends on whether you want to focus on getting clicks, impressions, conversions, or views.

Every single time Google has ad space available, it runs an auction that decides which ads will be shown and how much Google Ads can spend to get you that particular ad space. That is why, if you don’t know what you’re doing, you can end up wasting your entire budget on just a few clicks that might not even bring conversions to your business.

Sounds daunting, right?

Don’t worry, as we have you covered. We asked Ilana, our Google Ads expert, to create this video in which she is going to show you how Google gives you a multitude of ways to bid for ads. Ilana will show you how to establish a simple process for that so that you can tackle this as an expert right away.


OUTLINE

00:00 - Introduction.
00:28 - Google Ads Types of Bidding.
01:16 - Google Automatic Bidding.
02:08 - Which Bid Strategy Am I using?
02:50 - Different GAds Bidding Strategies.
08:12 - More Google Ads Information.



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