Google Ads AND Meta Ads (5 Full-Funnel Strategies)

Google Ads AND Meta Ads
(5 Full-Funnel Strategies) ????

1. Prospecting + Intent Capture
→ Run Meta Video Ads to generate awareness and engagement (1-3% CTR).
→ Use Google Search Ads to capture high-intent users searching for related terms.
→ Retarget non-converters with Meta Carousel Ads featuring social proof.
???? Tip: Use UTMs to sync audience data between platforms.


2. Cross-Platform Retargeting
→ Use Google Display Ads to retarget Meta ad engagers with consistent messaging.
→ Deploy Meta Retargeting Ads to capture users who clicked on Google Search Ads but didn’t convert.
→ Sequence messaging to build familiarity and overcome objections.
???? Tip: Leverage dynamic ad templates to auto-populate products and offers.

3. Full-Funnel E-commerce Blitz
→ Run Google Shopping Ads to capture bottom-of-funnel intent.
→ Set up Meta Catalog Ads to retarget cart abandoners.
→ Implement DPA (Dynamic Product Ads) on Meta to upsell and cross-sell.
???? Tip: Sync your product feed across both platforms for seamless catalog updates.

4. Lead Gen Power Combo
→ Start with Meta Lead Ads for low-cost data capture.
→ Follow up with Google Search Ads targeting pain point keywords.
→ Retarget leads on Meta with Testimonial or Case Study Ads.
???? Tip: Use offline conversion tracking to measure lead quality from both platforms.

5. Sequential Messaging
→ Hit cold audiences with Meta Awareness Ads (video or carousel).
→ Serve Google Demand Gen Ads to mid-funnel users who engaged on Meta.
→ Close with Google Performance Max Campaigns to hit high-intent audiences with purchase offers.

???? Tip: Automate audience exclusion to avoid ad fatigue.