Good ethics, poor digital marketing

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Outdoor clothing brand Patagonia puts its values and ethics front and center in its digital marketing, but it does seem to be leaving plenty of growth on the table by not covering some of the real fundamentals of digital marketing.

The question of course is: Is this impacting them?

And of course the bigger question is: What can fellow e-commerce store owners, ethical brand owners and the rest of us marketers learn from Patagonia's digital marketing.

In today’s video, we talk you through the ups and downs of Patagonia’s strategy, and help you discover what not to do when it comes to your own digital marketing.

⏲ Timestamps
00:00 — Intro
00:29 — The Rise of ESG Standards
04:24 — How Patagonia Generates Sales
10:11 — Innovation in Marketing
12:54 — How Patagonia Gets Traffic
16:16 — Patagonia’s Social Media Strategy

???? Resource and Links
Patagonia ➡️ https://eu.patagonia.com/gb/en/home/
ASOS ➡️ https://www.asos.com/
Pangaia ➡️ https://pangaia.com/


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Who Are Exposure Ninja?

Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

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