Going Global With Alibaba Group - The Exit Your Way Business Round Table

To understand the art behind global manufacturing sales and how to establish a global business we had today’s talk.

In this week’s Manufacturing Ecommerce Sales Series, our guest was Kate Anderson. Kate is the Director of Marketing at Alibaba Group. She has an experience of over 10 years in online and offline marketing.

The conversation started with Kate’s introduction. After that, she discussed her work and what they do. Further, she talked about Trustpilot which is a Danish company well-known in Europe. The idea of it was to help small businesses in getting some eCommerce space.

Further, Kate talked about Alibaba Group and how she got into global manufacturing sales. She also said that one of her goals was to go global and this company provided her the opportunity. Therefore, Kate said that now the Alibaba group is not just a B2B marketplace where you can buy one thing. It is an entire online wholesale market.

After this, Kate shared detailed statistical data on the progress of the Alibaba Group over the years and how global manufacturing sales work. According to their survey in 2019, not many small B2B businesses were into online marketing and eCommerce. However, upon a survey done after the Covid-19 pandemic, results showed an 8% increase in online business and sales.

This clearly showed a rise in global manufacturing sales online. Kate also said that after the pandemic most of the manufacturers went global faster than they usually would have.

Along with this, the facilities like instant quote let the buyer tell the manufacturer exactly what they need. Apart from this, they also have a specific keyword facility, where you can buy a keyword and get all the traffic related to it.

After this, Kate discussed the benefits of going digital. She said that there is a company named Bednarik Studios which is based in Brooklyn Navy yards. This company works in, in-person retailing and therefore the pandemic hit them badly. However, this led the owner of the company to realize that they need to go digital, and within a week they did so. This increased their global manufacturing sales and they started getting 300 orders per week.

In the end, Kate mentioned that at Alibaba Group, they want to keep new onboarding new US businesses to help increase global manufacturing sales.

The conversation ended with Damon and Curt thanking the guest for coming on the show.

Our Guest:

Kate Anderson

Kate Anderson is currently working as the director of Marketing at Alibaba Group. She is an experienced marketer with 10 plus years of experience in online and offline marketing. Apart from this, she has also been the Director of Marketing at Catchpoint, Ghostery, Trustpilot, and Neebula in the past.

In terms of her education, Kate has a BA Degree from George Town University and an MBA from Boston University – School of Management. Kate’s specialties include strategic budget management, development execution, global manufacturing sales, content marketing, blogging, and SEO, etc.

According to Kate, she thrives working with businesses by integrated channels, combining analytics, with creativity to deliver results.


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