Going DTC Transitioning to E-Commerce W/ Teddy Findysz of K&S Metals | Youtalk Season 2 Episode 20

What Is Youtalk:
Hosted by our CEO Wilbur You & Chief Marketing Officer, Michael Norris, Youtalk is an online show geared toward establishing relationships, offering advice, sharing stories, and getting the word out about original research. With an audience consisting of Youtech clients, marketing & sales pros, our personal networks, and past guests, the show aims to offer a real look inside the minds of industry professionals. Each segment aims to be around 15 minutes. The footage is raw, real, unrehearsed, and consists of just one take.

Who is Wilbur You:
My name is Wilbur You, I’m 27 years old, and while I have a Bachelor’s Degree in Computer Science and a Master’s in Business Administration a lot of people have said that I’m too young to be doing this and I’m missing the best years of my life. But I’m here to set the record straight.

I started Youtech & Associates in June of 2012 after a month of researching the marketing industry, tech trends, and contemplating if I could seriously do this thing. Prior, I had worked in Corporate America as a Marketing Director gaining experience and learning how real corporations ran. Although it was frightening, I figured I had almost nothing to lose.

It took my young instincts, drive, determination, caffeine, and a lot of cocktails to get Youtech off the ground and establish myself as a market leader in the area. At 21, I quit my job in the city, abandoned everything I used to do wrong, and decided to find and create a team that could help me do this project right. Luckily, my friend Shawn from elementary school and family friend Frank Hilgers (our current VP of IT) were willing to dive in feet first. They helped fuel the whole project, and on July 24th, Youtech & Associates was born.

Who is Michael Norris:
Growing up, Michael’s dinnertime conversations always centered around marketing. His parents owned a marketing agency, which (as you might imagine) didn’t make for the most interesting of topics for a 10-year-old.

As he grew into his professional career, Michael began to use the accumulated knowledge to study the intricacies of the art. He leads our marketing team here at Youtech, where he establishes overall strategies and goals for brands in a variety of industries—taking diligent notes on the similarities and differences of each.

Outside of work, Michael has published a book on Type 1 Diabetes for charity, played more Mario Kart than anyone else on the planet, studied Philosophy in great depth, attempted to stick to a workout regimen, and strangely, sat on Bill Clinton’s toilet once. If you ask him about it, he’ll laugh.

Check out more Youtalk Videos:
- Facebook: https://www.facebook.com/YoutechAgency/
- Twitter: https://twitter.com/Youtechagency
- LinkedIn: https://www.linkedin.com/company/yout...
- Michael Norris Linkedin: https://www.linkedin.com/in/michaelno...
- Youtalk: https://www.youtechagency.com/youtalk/