Global strategy group presentation on Amazon. Group 18A

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The Group presentation contains 5 sections: Introduction
1. The description of Strategy of your company
2. The analysis of the external environment of the company
a. The analysis of the Macro-environment
b. The analysis of the industry
c. Main Opportunities and Threats
3. The analysis of internal environment of the company
a. Identification of the main Resources and Competencies
b. Distinction between Threshold and Distinctive Resources and Competencies
c. Appraisal of the Distinctive Resources and Competencies
d. Main Strengths and Weaknesses
4. SWOT analysis
5. Final Question: Is the strategy consistent with the external environment and the resources and competences of the company?
Catégories
E commerce Amazon

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