Getting Past Ecommerce Objections - The Faces of Business

In this, The Faces of Business, Mike Franz, Founder & CEO, ManufacturingPower, shares his thoughts on getting past ecommerce objections to enable your efforts to expand your business and increase profits.

Mike calls himself an accidental entrepreneur since he did not intend to enter the industrial supply business. He helps manufacturers manage and maintain industrial supply data to help them make better buying decisions.
ManufacturingPower is software that lets manufacturers utilize anonymous data to compare prices and availability of the supplies they need from a neutral third-party perspective.

Damon adds that because technology has changed the outlook of a business, the salespeople may need to adjust to support existing customers rather than solely acquiring new ones.

Likewise, e-commerce is a growing trend, and reducing purchase friction leads to increased sales and business growth. The challenge is driving traffic to the website and making it easily discoverable. Distributors are adapting to the trend and finding new ways to reach customers.
While talking about the challenges Mike overcame, he says the biggest challenge is distributors' unwillingness "to share price and content." They want to protect that as an asset, which Mike certainly understands.

Damon invites the guest's comments on what he thinks 2023 has for him in the cabinet. Mike is excited about the upcoming features on his company's product roadmap. "There are so many cool things that are happening." The company is conducting a beta test for its AI-powered product and gathering feedback from distributors and end-users. The company has big ambitions and is focused on executing its plans.

Toward the show's end, Damon thanks Mike for stopping by and illuminating the viewers on getting past ecommerce objections.

Our Guest
Mike Franz

Mike calls himself an accidental entrepreneur since he did not intend to enter the industrial supply business. He helps manufacturers manage and maintain industrial supply data to help them make better buying decisions.
ManufacturingPower is software that lets manufacturers utilize anonymous data to compare prices and availability of the supplies they need from a neutral third-party perspective.

Mike started ManufacturingPower when he realized there was no way for manufacturers to compare industrial supply prices. That means manufacturers spend more than they need on tools, fasteners, cleanroom supplies, packaging, and more.

The guest has a BS degree in Business Management and Marketing from Coastal Carolina University.


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