Gender Diversity Improves Your Bottom Line Ep 60 Improving Your Automotive Business

We talk to Dr Imogen Reid from the VACC about gender diversity and how it plays out in the automotive industry. We cover a range of topics including why do we need to have more women in the auto industry. Imogen covers the current state of play with women in the Auto industry in a) OEM, b) Dealer, c) Aftermarket and disappointingly how the figures have not changed in twenty years. We look into why this could possibly be the case. We also cover where are the the biggest opportunities for uplift in numbers of women in Auto. What challenges do we have to overcome to achieve this.

Imogen also goes into detail about how do we attract and retain more women in the Auto industry and the impact this can have in improving your bottom line.
#automotive #genderdiversity #businessimprovement

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0:00 Introduction
1:59

Should you wish to find more information on the books we recommend click the link below:
The 7 Habits of Highly Effective People 30th Anniversary Edition
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The Speed of Trust: The One Thing that Changes Everything
https://amzn.to/3BnjBl5
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