Gen Alpha and Immersive Commerce

Michael Zakkour is the Founder and Chief Strategist at 5 New Digital, a consultancy that advises clients on strategy, structure, implementation, and transformation in the digital realm. Michael has over 20 years of experience in eCommerce, specializing in digital transformation, data science, the China/APAC market, digital commerce, and new retail strategy. He is also the Founder and Managing Director of China BrightStar, LLC. As an author and speaker, Michael has been interviewed by The Wall Street Journal, Forbes, NPR, the BBC, and many other media outlets.

In this episode… Younger generations like Gen Alpha interact with commerce brands by balancing physical and digital interactions, playing video games like Fortnite and Roblox while socializing with friends. This online and offline integration has initiated a new retail class, where brands must amplify the shopping experience to reach younger audiences. How can you leverage immersive and experiential commerce to excel in the new digital age?

With consumers becoming disinterested in two-dimensional shopping experiences, traditional eCommerce is underperforming. According to digital thought leader Michael Zakkour, eCommerce’s pervasive presence has led consumers to desire more meaningful interactions. Immersive commerce integrates live streams, shoppable videos, virtual environments, and avatars to create engaging and pragmatic experiences. Capitalizing on modern retail requires identifying top-performing digital tools and channels and developing a video commerce strategy involving streaming and live shopping videos with real-time purchasing options.

Tune in to the latest Digital Deep Dive episode as Aaron Conant welcomes Michael Zakkour, the Founder and Chief Strategist at Five New Digital, back to the show to discuss leveraging immersive commerce to engage younger generations. Michael shares actionable steps for success in the new digital realm, the importance of interactive video content, and how to optimize your budget for experiential commerce.