Gap Analys-ish: YouTube "Improves" Search Insights & Adds Content Gaps | Marketing O'Clock Ep. 203

This week on Marketing O'Clock, the YouTube Creators Team announced a Content Gap feature and other new insight tools for creators, but the real gap exists in the insights themselves. Google Ads issued service adjustments for accounts that were impacted by an issue with shopping campaigns in November. Plus, Jack Dorsey and his beard are stepping down as CEO of Twitter and all the digital marketing news you missed this week.

*video work as mentioned on the show*
Sample Cypress North Video From Episode:
https://www.youtube.com/watch?v=ydWO9m8ZIpY
https://www.youtube.com/watch?v=pOvZFqhjnUY
https://www.youtube.com/watch?v=1Uc5Pumgatg
https://www.youtube.com/watch?v=edfXHGJXe0g

Intro - 00:00

???? Main News - 8:20

How To Get Google Ads Shopping Credits 8:24

YouTube Content Gaps & Search Insight Updates - 10:40

Twitter's Jack Dorsey Steps Down - 16:56

???? Take of the Week - via Sarah Burke - 22:10

???? ICYMI - via Akvile DeFazio - 26:54

⚡️ Lightning Round ⚡️
Paid - 28:16
Organic 40:30
Social - 50:08

⚙️ Working Hard, or Hardly Working? - 58:42

???? Cool Tool - Advertools URL Structure Analysis Tool - 01:00:11

???? Must Read Marketing Article of the Week - WhiteSpark's Local SEO Ranking Factors for 2021 - 01:00:48

???? Shootin’ the Heck - 01:02:24
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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo