GA4 explained for every man or woman

In this Ask Aaron video, I give the 'every man and woman's perspective on GA4.

Some of the key points covered include:

???? Think of GA4 as a brand-new tool, not an upgrade of the existing UA
???? Current GA is old (2011), it relies on cookies and independent sessions
???? GDPR rollout and privacy updates - UA now doesn't work
???? Its a tool for data analysts, rather than marketers
???? It does actually simplify things
???? It's actually pretty cool, once you get used to it
???? It makes lots of things much easier, such as ecommerce tracking

Some key differences between GA4 and UA:
???? Collects both website and app visitors
???? Event-based vs session-based
???? Uses first-party cookies vs third-party cookies
???? Relies heavily on GTM
???? GDPR compliant

Any questions, let me know in the comments.

Connect with me on LinkedIn: https://www.linkedin.com/in/aaronrudmanhawkins/

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The Evergreen Agency - Scaling ecommerce brands.

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