Frontier Markets on the Lakshmi Rebecca Show

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When E-commerce doesn't reach more than half of India, we need rural social commerce. This is the unique solution created by Frontier Markets and its giving rural Indians the access to products that only urban India had previously access to. It's phygital model and data-driven approach is just amazing. Here's the story of this impact business.

NOTE: between the time we filmed Ajaitha in November 2021 and now (February 2022), the number of products solved have soared from 2.5 Mn to 7 Mn. Go team Frontier Markets!

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This episode is produced by Red Bangle. Find out more at https://redbangle.com