From Search to Retention, How 3M Optimizes the Buyer Experience– | EP. #83

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On this 83rd episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Ryan Satre of 3M a Fortune 500, global powerhouse that has leveraged science, innovation, and technology to produce dependable products for houses, businesses, schools, hospitals, and more. Ryan Satre, the Senior Manager of E-Commerce and Digital Business at 3M, shares his experience on how to optimize the buyer experience by leveraging purchase pathways, deep market understanding, and identifying and activating useful integrations.


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????️ Timestamp ????️
00:00 - Introduction to the episode and guests
01:38 - Overview of 3M's e-commerce and digital business
05:50 - Discussion on how 3M uses data to understand customer behavior
11:25 - Importance of identifying and activating useful integrations
16:20 - Challenges and opportunities of cross-selling and upselling
19:40 - How to optimize the buyer experience by leveraging purchase pathways
24:35 - The Role of customer reviews and Feedback
30:00 - Optimizing the buyer experience in e-commerce
31:38 - Conclusion and Outro

#Ecommerce #BlueTuskr #DigitalMarketing