From NFL to Multi-Million Dollar Founder: Ice Shaker Behind the Scenes

Chris Gronkowski went from playing in the NFL to starting his own business - Ice Shaker. He was featured on Shark Tank and earned a deal from billionaire investor, Mark Cuban. We go behind the scenes with Chris and learn what it takes to start a multi-million dollar direct to consumer brand and dive into the details of how Chris thinks about all things business. Check out Ice Shaker at https://www.iceshaker.com/

0:00 Intro
1:15 When and why Chris started
2:32 Startup costs
3:58 What is an Ice Shaker?
5:22 Online order process
7:02 Tips for finding suppliers
9:20 Covid challenges and opportunities
11:49 Growth trend at Ice Shaker
12:35 Profit margins
14:10 Customer acquisition costs
14:50 Shopping cart platform
16:00 Website design
17:00 Employees
18:05 Marketing channels and strategies
21:07 Challenges of seasonality
22:20 Opportunities of good customer service
24:40 Managing inventory
27:12 Tips to hire good employees
28:38 Tips to get on Shark Tank and life after Shark Tank
30:35 Tips to get product into retail stores
31:52 How to succeed in retail stores
32:57 Chris' tip to new entrepreneurs
34:25 Biggest struggles and challenges
35:45 Chris' definition of success
37:43 Former high school band teacher starts an e-bike company

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???? ABOUT ME:
Hi, my name is Spencer. I co-founded Solo Stove. A DTC e-commerce brand that we started as a side hustle in a garage with 15K. We sold Solo Stove to private equity a couple times. After acquiring a few brands in 2021, Solo Brands grew out of Solo Stove, raised $219M through an IPO (NYSE: DTC) and reached a valuation over $2 BILLION dollars! Now I'm focused on creating content to help educate and inspire other budding entrepreneurs.

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