From eBay to ASOS, the transformation of etailers across the online marketplace with Helen Riley

E-commerce has transformed over time to meet the ever-changing demands of the modern day consumer. From product customization to next-day delivery, shopping has never been more convenient.

Consumer shopping behavior is much different now than it was a decade ago. Instead of heading to a local department store, your customers will now shop online. However, the cost of driving traffic to a retailer’s site is considerably high. This is where online marketplaces come into play. Brands are turning to third party sites such as eBay and Amazon to broaden their audience reach while keeping costs down. But what are the challenges brands face when relying on e-commerce?

Helen Riley, Fashion Acquisition Manager at eBay, was one of the first 100 employees at ASOS and saw the retailer grow from a small e-commerce platform to a globally recognized marketplace. She joins us on unEDITED: Inside Retail to discuss the changes she experienced there and why supplier platforms are beneficial for both the consumer and brand. As a Fashion Acquisition Manager, Helen is responsible for the acquisition and growth of brands and retailers on eBay’s online marketplace. Learn more about how the etailer has pivoted its strategy, from second-hand products to now offering 90% brand new products, in our latest podcast.

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