From Brand Manager to Boardroom: The Evolution of a Marketing Leader with Mike Linton

Today’s guest is Mike Linton, Creator and Host of CMO Confidential. Mike is a 5x CMO of companies including BestBuy, eBay, Farmer's Insurance and Ancestory.com, and has served on numerous BOD's.  He has boomeranged back to Cleveland, OH and is planning his next career move.  In our chat, Mike shared several great points of advice including:

* His thoughts on making deliberate career moves, taking risks, and capitalizing on serendipity
* Seeking a P&L to manage and following the money
* Opportunities to improve curriculum in higher education to address leadership and conflict management
* The mission behind the CMO Confidential Podcast

Each week, we interview proven leaders from our network, to learn from their experiences, and share their Talent Attraction and Candidate Experience stories with you.

* Our mission is to promote the accomplishments of our guests
* Highlight the companies where they work and the services, and products that they offer
* Share success stories from their experiences and, most importantly
* Provide strategies for job seekers and advice to talent seeking to accelerate their careers.

0:00 Welcome Mike Linton
3:26 Beginning the non-linear path and seeking a P&L
4:39 The CMO journey begins - BestBuy, eBay, Farmer's Insurance, Ancestry.com
8:17 Mike makes CMO's
9:30 CMO Confidential is born
11:07 Marketing curriculum in higher ed needs a review
14:00 Jobs are like train stations
20:00 Throw down field, else you never get the experience