From Airborne Ranger to Entrepreneur: Wooby Hoody’s Story & Resources Helping Veterans

From combat zones to business ownership, TJ White, a former Airborne Ranger and combat veteran, served four tours overseas before spending 10 years contracting. Now, he’s the founder of Wooby Hoody, a veteran-owned clothing brand that’s more than just apparel—it’s a movement.

In this episode of North Idaho Heroes, we dive into TJ’s journey, his transition from military life to entrepreneurship, and how he’s using his platform to support veteran nonprofits focused on healing TBI and PTSD.

Spotlight: Defenders of Freedom ????????
One of the incredible organizations TJ highlights is Defenders of Freedom (DOF), a nonprofit founded in 2004 by Donna Cranston, the mother of a deployed soldier. DOF started by sending care packages and welcoming troops home but quickly evolved to provide critical financial assistance and life-changing treatment for Traumatic Brain Injury (TBI) in veterans.
Wooby Hoody's Website for icon merchandise
Https://woobyhoody.com
TBI is one of the most common but least effectively treated injuries among post-9/11 veterans. DOF has identified an evidence-based neurological treatment that has been transforming lives—helping veterans regain their health and hope for the future. Their mission is not just about assistance; it’s about saving lives and preventing veteran suicide.

Learn more and support DOF: ???? https://defendersoffreedom.us

???? Watch to learn:
✅ TJ’s experience as an Airborne Ranger and contractor
✅ The inspiration behind Wooby Hoody
✅ The nonprofits making a real impact on veteran mental health
✅ How you can support veteran-owned businesses