Focusing on Conversion Rate VS Revenue in eCommerce

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The question I get asked more than anything is what a good conversion rate is. I have worked with over 100 eCommerce stores in the last five years. Most of them had a false idea that the higher the conversion rate is, the better they are doing overall.

In this video, I explain why your conversion rate should never be too high.

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About Me - Samuel Larsen I specialize in helping online businesses maximize growth and profits through a variety of means. I take concepts that are working for others and implementing + test them with my clients.

Since 2015, I've spent over 10,000 hours practicing, studying, and advising online businesses to achieve better performance.

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