Five Steps For Successful Amazon Branding

Amazon is an amazing platform for any business, but it can be way too easy to get lost in the sea of products. How do you make your brand stand out?

To help you navigate this space and take advantage of all Amazon has to offer, Andrew Morgans joins Matt on the eCommerce Podcast to share five steps that will put your brand on the map!

Andrew Morgans is a thought leader in the Amazon Branding space. He is a resident mentor at UMKC's Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. Andrew found early success as an internal corporate e-commerce manager. In less than a year he launched and scaled corporate brands new to Amazon topping over $1 million in new sales, and repeated this more than once with several different businesses. With this success, he launched both the Landlocked Co Apparel brand, and Marknology™, an Amazon Brand Accelerator. Marknology™ has worked with over 200 global brands and sales of over $200 million. Andrew is featured on a weekly podcast, Startup Hustle and speaks on e-commerce, branding and Amazon at conferences and events all over the United States.

Timestamps:

00:30 - Intro to show
01:03 - Show Sponsor - Aurion Digital
01:53 - Show Sponsor - Synder
02:44 - Intro to Drew
06:00 - How Drew get into the Amazon Branding space
10:54 - How has Amazon changed in the last 10 years?
16:24 - What types of businesses is Amazon suited to?
19:21 - What should businesses who want to build a brand on Amazon in 2022 be thinking about?
24:25 - Is brand control possible on Amazon?
27:05 - Show Sponsor - Synder
27:59 - Show Sponsor - Vegetology
29:17 - The 5 steps to for successful Amazon branding
59:07 - Connect with Drew
1:00:31 - Wrap up with Matt