Five Features that Drive Ecommerce Sales

Learn more about the features of a successful ecommerce platform: https://bit.ly/3bFpcHi

2020 heralded numerous changes to business and customer behavior, not the least of which is the worldwide embrace of ecommerce. And now, with demand resurging and consumers continuing to prefer online buying, businesses must double down on their ecommerce efforts. Ecommerce platforms are not only a way to sell goods and services. Strong ecommerce sites also provide a view into inventory, shipping and scheduling; use individualized customer history data to make predictions; and prioritize customer service and sales relations.

For a platform to deliver on the promise of ecommerce though, they should contain several features. First, there is the need for inventory tracking. Businesses can’t show online customers accurate inventory if they don’t have a system that tracks what’s in stock and can interface with their ecommerce site. Next, especially considering recent supply chain issues, providing delivery information and shipment tracking is not only beneficial, it’s expected by customers. Another component expected by retail consumers are pictures, product ratings and reviews, as is the norm on larger ecommerce sites. As customers shift to online research and buying, they are also shifting to booking appointments online. For services companies, showing appointment slots and letting customers self-schedule is increasingly popular. Lastly, on B2B sites, larger customers will likely want EDI integration. EDI uses structured forms that are exchanged electronically and replace the manual process of creating and exchanging purchase orders, invoices and other paperwork. While implementing EDI can be complicated, it can open the door to new customers and ease relationships with suppliers.

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