Fireside Chat on Multi-Store Ecommerce and Loyalty with Astrid & Miyu

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EPISODE SUMMARY:
What we cover:
1. Handling digital technology for the store base
2. Transitioning from working with Adobe Commerce to Shopify Plus
3. Theme management for multi-storefront ecommerce
4. Launching and running an ecommerce loyalty programme

This the concluding episode of our Amazing Women in Ecommerce (AWIE) series. AWIE was launched by Yotpo in 2018 to celebrate how women are leading and shaping the ecommerce industry.

To go out with a bang we're exploring the ecommerce world at leading jewellery brand Astrid and Miyu. Astrid & Miyu was founded in 2012 by Connie Nam as an opportunity to bring something different to the market. Inspired by her local jeweller back home in Seoul, she wanted to offer products that were full of sentiment and innovative in design, together with an experience that was personal and engaging, and most importantly to create a brand that is inclusive and empowering.

A decade later and Astrid & Miyu is internationally celebrated as being more than just a jewellery brand.

Tune in to listen to senior ecommerce manager Molly Allen and head of ecommerce Rachel Powell-Jones discuss her role as a product manager and explain some of the ecommerce technology selection decisions the business has made.

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