FERMÀT CEO Rishabh Jain on Growing Brands With Custom, Content-Native Storefronts

Rishabh Jain is the CEO and Co-Founder of FERMÀT, a content commerce tool helping direct-to-consumer (DTC) brands create native shopping experiences within their content. Previously, he built three new businesses at LiveRamp, the largest online digital identity graph provider for the open web, and holds a PhD in Physics from MIT.

Chapters:
00:00:00 - The Next Wave of E-commerce: Content Native Shopping
00:03:27 - Creating Native Shopping Experiences for Content Consumers
00:06:52 - The Threshold for Customized Buying Experiences
00:09:47 - Trivially creating stores for every piece of content
00:19:39 - Scaling a Product with Rapid Growth and Potential Partnerships with Growth Agencies
00:23:00 - Finding the right agency partner and the intersection of academic rigor and social media
00:32:22 - Starting and Building Businesses Within an Organization
00:35:48 - Balancing Fatherhood and Entrepreneurship
00:38:49 - Investing in a Technology Core and Coffee Meetings that Shaped a Career
00:42:02 - Standout Moments in Business Meetings

In this episode, Rishabh shares his journey from being a Physics PhD to building businesses at LiveRamp, and ultimately, co-founding FERMÀT. He emphasizes the significance of embracing failure in both science and business, pursuing joy in education and career choices, and the importance of networking in starting a company.

We discuss the lasting changes in shopping behavior amidst the pandemic and how FERMÀT enables brands to create native shopping experiences within their content, driving at least a 50% lift in return on ad spend (ROAS). Rishabh also shares how FERMÀT has improved influencer sales through targeted marketing and the importance of trivial segmentation for customer acquisition and enhanced shopping experiences. We also delve into the future of automated data collection and analysis for businesses, the struggle of being ahead of the curve in the tech industry, and the necessity of investment for technology core development.


Check out FERMÀT:
→ Website: fermatcommerce.com
→ LinkedIn: linkedin.com/company/fermat-commerce
→ Tiktok: tiktok.com/@fermat_app
→ Instagram: instagram.com/fermat_app/

Connect with Rishab:
→ LinkedIn: linkedin.com/in/rishabhmjain/
→ Twitter: twitter.com/rishabhmjain

Resources Mentioned in The Episode:
→ Shopify: shopify.com/

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