Fanatics CEO Michael Rubin on $31 billion valuation and e-commerce sales

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Michael Rubin, CEO and chairman of Fanatics, joins CNBC's 'Squawk Box' to discuss the strength of the consumer amid the busy holiday shopping season and the company's latest $31 billion valuation. For access to live and exclusive video from CNBC subscribe to CNBC PRO: https://cnb.cx/2NGeIvi

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