Faceted Search and Filter For eCommerce (BigCommerce, Shopify and Magento)

Faceted Search and Filter For eCommerce (BigCommerce, Shopify, Miva, and Magento):
https://www.optimum7.com/blog/faceted-search-for-ecommerce.html

Faceted search and filter for eCommerce sites allow platforms such as BigCommerce, Shopify, Magento, and Miva to have search and filter features like Amazon.

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If your eCommerce customers cannot find what they’re looking for on your website, it’s going to kill your conversion rates. Faceted Search and Filter is the best way to address this concern.

In fact, 41% of online shoppers will buy elsewhere if a website has a poorly designed menu. 30% of consumers will leave an eCommerce site if the search capabilities are too basic.

That’s why every e-commerce site needs to implement faceted search.

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Faceted Search and Filter For eCommerce:
https://www.optimum7.com/blog/faceted-search-for-ecommerce.html

What is a faceted search?:
The term is also known as faceted browsing or faceted navigation. It’s a technique used by e-commerce sites that augments traditional searches. A faceted search allows users to narrow down and refine search results by applying different filters.

Faceted search makes it possible for e-commerce products to be organized by things like size, color, gender, category, price, and much more.

Any time you’re trying to make improvements to your website, products, or services, it’s always best to follow the example of industry leaders that are having success.

Look at an industry giant like Amazon. One of the reasons why they are so big is because they have exceptional functionality for searches and filters.

Benefits of Faceted Search and Filter:
80% of online consumers search for products when they land on an eCommerce site. So hopefully, at a minimum, your site already has some type of search functionality.

But with that said, a basic search feature is not enough. Let’s take a look at some of the top benefits of adding faceted search to your e-commerce website.

Improves Product Findability:
Consumers typically don’t just mindlessly browse through random products online. There’s a reason why they landed on your website. They have a basic idea for something that they want or need.

Now it’s up to you to make it as easy as possible for them to find that product. This is where faceted search comes into play.

Faceted search system is necessary for all e-commerce sites, but it’s especially crucial for those of you with extensive product catalogs. You need to be able to improve the product findability so your customers can locate what they’re looking for as fast and painlessly as possible.

Eliminates Null Search Results on Filter:
By implementing faceted search, it eliminates the keyword responsibilities for your customers.

Without faceted search, visitors are forced to ask what keywords should I type in to find what I’m looking for?

In many cases, the customer may search for something that’s ultra-specific to try and narrow down the results.

Improves Customer Experience:
Every decision you make on your eCommerce site needs to benefit the customer. If a website visitor is enjoying their experience, it makes it more likely that they’ll buy something.

According to HubSpot, the customer’s ability to find what they want is the most important design feature of a website.

Increase in eCommerce Site Sales:
At the end of the day, everything you do needs to generate sales. All of the other benefits we’ve discussed will contribute to this overall goal of your e-commerce site.

One of the main reasons why faceted search increases e-commerce sales is because it narrows down results. This is known as the paradox of choice.

Ecommerce Platforms:
No matter what type of e-commerce platform you’re using, you can implement faceted search. The way you will set up and apply the advanced search will vary based on the platform.

BigCommerce
Volusion
Shopify
3DCart
Miva
Magento
WordPress
WooCommerce
Oracle ATG
SAP Hybris
Prestashop

Setting up faceted search on some of these e-commerce platforms will be easier than others.

Since there is not just one specific way to do this, and the methods vary based on the platform, it’s in your best interest to consider a custom eCommerce solution for faceted search.

Read more: https://www.optimum7.com/blog/faceted-search-for-ecommerce.html

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#Optimum7 #FacetedSearch #FacetedSearchAndFilter #SearchAndFilter #eCommerce

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