Facebook Page Score Tips | 2020 Customer Feedback Update

Facebook Page Score Tips | 2020 Customer Feedback Update

I would say more than 30% of all issues I’ve had with facebook, have derived from having a low customer feedback score, or one that is under penalty for a prolonged period of time. Now obviously you want to run a good business and sell good products with reasonable shipping backed by awesome customer support, but what do you do when that’s not enough.

This raises the question of whether or not facebook’s feedback scoring system is good enough or whether it is a really terrible way of determining a businesses legitimacy. Can it be used in a harmful way by your competitors to take you down, how does facebook qualify customers that will leave genuine feedback, etc.

Now for those mini surveys in recent ad activity, you do not have to be a buyer but the most organic and efficient method in my opinion to “boost” that score temporarily, is by intercepting your customers and asking them for a quick 2 minute review. This can be done minutes after the customer purchases. Otherwise you would have to hunt down 30 friends to hope to be retargeted and be able to fill out a mini survey for you. But is that efficient and is that going to be a sustainable way of offsetting low customer feedback?

Now reflecting on the ethicality of this, do you think asking customers for premature incentivized feedback is any worse than restaurants, apartment buildings, dmvs, and even amazon incentivizing more than 50% of average reviews and potentially faking the rest entirely?