Facebook Conversion API for Browser Side Tracking | E-commerce Events and Values Tracking

The Conversions API is designed to create a connection between an advertiser’s marketing data (such as website events, app events, business messaging events and offline conversions) from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes.

Rather than maintaining separate connection points for each data source, advertisers are able to leverage the Conversions API to send multiple event types and simplify their technology stack. In the case of direct integrations, this entails establishing a connection between an advertiser’s server and Meta’s Conversions API endpoint.

Server events are linked to a dataset ID and are processed like events sent using the Meta Pixel, Facebook SDK for iOS or Android, mobile measurement partner SDK, offline event set, or .csv upload. This means that server events may be used in measurement, reporting, or optimization in a similar way as other connection channels. Offline events may be used for attributed offline events measurement, offline custom audience creation or measurement.

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????Some Related Topics:
▶️Custom Domain & First Party Domain Setup - https://youtu.be/FSZcABp7qDU
▶️Setup Contact Form 7 for Google Analytics 4 - https://youtu.be/Q0dc_z33I3M
▶️Google Ads Conversion Tracking - https://youtu.be/3VxugHrHyg0
▶️Facebook Conversion API & GA4 Server-Side Tracking - https://youtu.be/wsel2fmEUxU
▶️Facebook Conversion API for Browser Side Tracking - https://youtu.be/cVLlAuvMBa4
▶️How to enable data layer on WordPress - https://youtu.be/dwVNszto40E
▶️Complete Guide to GA4 Ecommerce Tracking - https://youtu.be/0HwAeqlyomQ


What we'll cover :
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Events: Page view, ViewContent, AddToCart, InitiateCheckout & Purchase

Facebook Pixel Web Conversion Tracking:
➤ PageView Event Setup
➤ ViewContent Event Setup with Dynamic Value Tracking
➤ AddToCart Event Setup with Dynamic Value Tracking
➤ InitiateCheckout Event Setup with Dynamic Value Tracking
➤ Purchase Event Setup with Dynamic Value Tracking
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Titles:
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How to Set Up Facebook Conversion API Tracking (Step-by-Step Guide)"
"Boost Your Tracking Accuracy with Facebook Conversion API"
"Facebook Conversion API vs Pixel: What's Best for Tracking?"
"Complete Guide to Facebook Conversion API for 2024"
"How to Track Conversions with Facebook Conversion API & Pixel"
"Master Facebook Conversion API Tracking for iOS 14+"
"Improve Your Ad Performance with Facebook Conversion API Tracking"
"Server-Side Tracking with Facebook Conversion API: Easy Setup"
"Ultimate Facebook Conversion API Tutorial for Beginners"
"Facebook Conversion API Tracking: A Must-Know for Marketers!"

⏰ Timestamp:
0:00 - Intro for Facebook Conversion API Browser side Tracking
0:20 - How connect Google Tag Manager on Website?
2:31 - How to enable website Data layer?
3:51 - How to connect Facebook Pixel on a website?
4:16 - How to Setup Facebook Page View Event Tracking
4:56 - How to create constant variable using Google Tag Manager?
6:36 - How to Setup Facebook View content Event Tracking?
7:45 - How to create Facebook View content Event Variables?
13:05 - How to create Facebook View content Event Triggers?
14:48 - How to Setup Facebook Add to Cart Event Tracking?
17:18 - How to Setup Facebook Initiate Checkout Event Tracking?
19:19 - How to create Facebook Initiate Checkout Event custom Javascript Variables?
23:41 - How to Setup Facebook Purchase Event Tracking?

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